Behind the Screen: The End of MTV as We Know It

For over two decades, MTV's The Challenge has been the proving ground where reality TV's fiercest competitors come to cement their legacies. What started as a Real World/Road Rules spinoff has evolved into one of the most physically and mentally demanding competition series on television.

The franchise's expansion — with spinoffs in the USA, UK, Argentina, and Australia — speaks to a global appetite for the brand of cutthroat competition and alliance-driven gameplay that Vevmo's community has been tracking since 2007.

com/jaysrealityblog/status/1984273985211969747...

— Challenge 17

Ridiculousness has been canceled. LMFRUITFLYBUTTO the only thing that was supposedly holding MTV together...

— Jenna4Eva

Thread Summary

Discussion thread about The End of MTV as We Know It with 30 replies from the Vevmo community.

The End of MTV as We Know It

Challenge 17 ·

https://x.com/jaysrealityblog/status/1984273985211969747?s=46

Ridiculousness is cancelled

This show probably costs pennies to create. Yeah, it's bad. Is Catfish even still creating new episodes?

Nope they canceled that earlier in the year

30 Comments
Challenge 17#92

https://x.com/jaysrealityblog/status/1984273985211969747?s=46

Ridiculousness is cancelled

This show probably costs pennies to create. Yeah, it's bad. Is Catfish even still creating new episodes?

Nope they canceled that earlier in the year

Jenna4Eva#93

Ridiculousness has been canceled!!! LMFRUITFLYBUTTO the only thing that was supposedly holding MTV together.

Jenna4Eva#94
RDT_20251031_2250301216751244265921365.jpg

This is absolutely insane. How was he getting paid that much? How the DOWN UNDER did he declare bankruptcy?

Probably drugs and parties. There is no other excuse.

Jenna4Eva#95

The young demographic aren't going to watch a cast of mostly pushing 40 year olds do challenges and the current audience of loyal watchers clearly aren't enough... it's OVER!

Good. It's what MTV deserves.

Jenna4Eva#96

Serves them right if the challenge gets canceled. We'll finally be free of tori, her smelly best friend, and his concubine Michele for good! WE WON!

Lol *insert comment*

Jenna4Eva#97

Where is KVM

the site is heavily moderated to spam fruit fly now... kvm can't spew what he really wants anymore

Moderated so heavy as if it has people to lose LOL!

OS Kajun#98

MTV's programming directors should honestly be in prison. How do you kill the edgiest network that was so iconic? How do Bravo and TLC survive & thrive through all the changes to media but MTV couldn't? It outta be studied and a class at universities. I wasn't allowed to watch MTV which obviosuly made me want to watch it. MTV Spring Breaks, I'd have the volume on real low and have it ready to flip back to Nick or Disney when I heard my mom coming. They took away the edgy and that's what killed it. They took out the sex, the drama, and all the things that made it iconic and it killed the series.

OS Kajun#99

Where is KVM

the site is heavily moderated to spam fruit fly now... kvm can't spew what he really wants anymore

Moderated so heavy as if it has people to lose LOL!

We missed you!!

OS Kajun#100

Shows that I think would revive MTV if cast, produced, and edited correctly.

  • Making The Band: Making one girl group, they carry the drama, then a boy band to appease the thirsty teenage girls. They all live together so there's hook-ups, fights, etc.
  • Next, but it can't be soft and PC.
  • Laguna Beach, if done right I think it could be successful.
  • Making The Video, used to love these. It was always fun to see. There also needs to be shows that connect fans to artist to  keep AI from taking over.
  • Of Love type of show with a with a 90s star or early 2000s star taking the lead. Embrace the trash and fights though. Maybe Nick Cannon? 
  • Shore Shows, reboot the Jersey Shore and Florabama and create a little empire like Bravo has with Housewives. But again, it needs strong casting and tons of drama. Stop being soft!
  • Ex Housewives Club, launch a Real Housewives type of show with fired Housewives to get Bravo viewers.
  • American Idol but only Country Music competition. White people love country music, if done right it would do well.
  • Rewind Thursday or something, where they play old shows like Laguna Beach, Real World, Newlyweds, Flavor/Rock of Love (if they can get licensing)
  • What other shows do y'all think would do well?

    CosmicDiva#101

    True Life and MADE would do well these days too.

    Who would appear on an episode of True Life: I'm the Baddest Lady from Vevmo

    ?

    Sportsman180#102

    A Real World revival with excellent casting and good editing would honestly kill.

    OS Kajun#103

    A Real World revival with excellent casting and good editing would honestly kill.

    I don't think it would honestly.

    Tvandcoffee#104

    MTV's programming directors should honestly be in prison. How do you kill the edgiest network that was so iconic? How do Bravo and TLC survive & thrive through all the changes to media but MTV couldn't? It outta be studied and a class at universities. I wasn't allowed to watch MTV which obviosuly made me want to watch it. MTV Spring Breaks, I'd have the volume on real low and have it ready to flip back to Nick or Disney when I heard my mom coming. They took away the edgy and that's what killed it. They took out the sex, the drama, and all the things that made it iconic and it killed the series.

    twinsies! I did the same trick with the volume, starting watching when I was 10 and would change it to 7th heavens propaganda if my parents walked in LOL

    Sportsman180#105

    A Real World revival with excellent casting and good editing would honestly kill.

    I don't think it would honestly.

     It would have to be Las Vegas 2 levels of great casting.

    Tvandcoffee#106

    Kinda random but I have a 26 yr old coworker who is obsessed with Awkward and when I said, you mean the mtv show? She said no, and then I showed her it was a mtv show and she had no idea. They have lots of content in their vault that wasnt necessarily my preference but had a good following. I dont know exactly where the magic was lost over the years, but I do think trying to make it more family friendly was 100% a horrible decision.  The mtv audience historically wants mess. 

    CosmicDiva#107

    Bring back Pímp My Ride too. I will nominate Lil Mama to replace Xzibit as host and head Swagateur.

    Challenge 17#108

    A Real World revival with excellent casting and good editing would honestly kill.

    I don't think it would honestly.

    I agree, in 2025 almost 2026, random strangers just living together isnt a draw anymore. They have to be doing something beyond that.

    Sportsman180#109

    A Real World revival with excellent casting and good editing would honestly kil

    I don't think it would honestl

    I agree, in 2025 almost 2026, random strangers just living together isnt a draw anymore. They have to be doing something beyond tha

    You might have to build some sort of theme into it. But it's all about exposure and buzz/positive word of mouth.

    It's been gone long enough that if they were to really put something special out there (and make it accessible to stream), it would do very well.

    GoldenRing#110

    The RW just requires good casting  and marketing but regardless it'll be divisive.  

    In some ways I think I'd be worse now than a few years ago. But LI blowing up is a good example of how "big" the average Joe can be. But like Sportsmaster said, there would have to be some theme or hook to fuel drama. People aren't just going to watch because it's seven strangers in a house.

    Id nominate Skeletons as a format. Or maybe the job they do is politically relevant to current events? City is also really important .

    OS Kajun#111

    People are fatigued of political/social topics and only want to hear what validates theirs. People can't have opposing views these days. It would flop. 

    GoldenRing#112

    Well, both sides no longer work because one side is fascist.

    It's not apples and oranges; it's life or death. But I do agree that's why the RW would suffer. I think post-2020 there was a space for it, and it would have been beneficial, but now it's in a fecal position unless the editing is nuanced enough.

    I think society should be able to discern the things they are seeing to figure out what is right or wrong. But, there's too much dogwhistling nowadays for that to work. But, engagement is really what's important, regardless of how tiring the discourse is, and with the right cast that will blowup. I think the Atlanta season would have made some waves if it had been on something other than Facebook.

    GoldenRing#113

    And, I think the last season of LI showed how stupid a lot of people are.

    I don't want that replicated, but that's what an RW COULD lean into that subsection of reality TV and exploit it. But, I'd rather it be a little more responsible with it's presentation.

    If I were doing it myself, I'd have the cast working at an after-school type of program to educate kids. Education, or the lack thereof, is lacking and under threat, and I think that could inspire some necessary conversation with the right people and care. And, that's really what The Real World was about: honest conversation and growth. 

    Tvandcoffee#114
    Image from The End of MTV as We Know It
     

    I fear if they did a real world, they could cast the same exact type of people instead of people with diversity

    CosmicDiva#115

    Part of the appeal of TRW back in the day, I think, (since I'm a young heffa and didn't watch during its prime), is that there was always an element of ORDINARY around it. Casting calls all throughout the country. Nobodies with personality getting chosen over fame-hungry mfruitflys.

    There was this energy of like "omg have you heard of that show? I want to be on it!!! Maybe I'll audition next time they have a casting call in my city."

    And then going, auditioning, and finally getting asked to come back to continue auditioning for more rounds??? I'm telling my friends all about it. They're gonna want to audition too. Maybe at least one of us will make it to the final round. DOEN UNDER, maybe one of us will ACTUALLY get picked to be on TV!!!

    "I want to be a corporate lawyer one day, but for now, I would love to have fun and be on a show like this. I think it could bring more opportunities my way. I'm sure it won't affect my career in the future. Even if it does, people will forget about it eventually, and it'll be worth the exposure I'll be getting right now."

    Tapping into the steam of consciousness of what this could all look like.

    OS Kajun#116
    Well, both sides no longer work because one side is fascist.

    Both sides*, the left wants to force vaccines, quarantine, a hate mindset.

    Sportsman180#117

    Well, both sides no longer work because one side is fascist.

    Both sides*, the left wants to force vaccines, quarantine, a hate mindset.

    Proven vaccines should be forced to save little children from their moron parents. Imagine dying of whooping cough like it's the 1870's. We live in a modern society. You wanna die of a preventable illness while spreading it to the rest of the population, including the most vulnerable? Then go live on an island somewhere. I'll help you move out.

    Anyone acting like we should've let COVID run freely through the population untreated is saying, "Man, one million people died? We really shoulda pumped those numbers up."

    Sportsman180#118

    Well, both sides no longer work because one side is fascist.

    CosmicDiva#119

    Okay, this isn't a casting call for a nonexistent Real World season. Stfruitflyu about politics for a sec and respond to my dissertation about TRW's potential.

    GoldenRing#120

    Thank you Sportsmaster because I didn't want to be predictable and entertain that.

    GoldenRing#121

    Okay, this isn't a casting call for a nonexistent Real World season. Stfů about politics for a sec and respond to my dissertation about TRW's potential.

    Will you audition as the show's first demonic nun? 

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